--- title: About | Summatt — Stu Matthewman, Fractional CMO description: Twenty years in senior marketing roles, mostly in-house. Summatt is Stu Matthewman — no account managers, no handover, no junior team doing the work. --- [Skip to content](https://www.summatt.com/about#main-content) [![](https://www.summatt.com/hs-fs/hubfs/summatt-lockup-stacked-1000.png?width=1000&height=548&name=summatt-lockup-stacked-1000.png)Homepage](https://www.summatt.com/?hsLang=en) - Services - [Marketing Strategy](https://www.summatt.com/marketing-strategy?hsLang=en) - [Go-to-Market](https://www.summatt.com/go-to-market?hsLang=en) - [Customer Experience](https://www.summatt.com/customer-experience?hsLang=en) - [Interim Marketing Leadership](https://www.summatt.com/interim-marketing-leadership?hsLang=en) - [Marketing Diagnostics](https://www.summatt.com/marketing-diagnostics?hsLang=en) - [Team & Capability](https://www.summatt.com/team-and-capability?hsLang=en) - [Case Studies](https://www.summatt.com/case-studies?hsLang=en) - [About](https://www.summatt.com/about) - [FAQ](https://www.summatt.com/faq?hsLang=en) [Book a call](https://www.summatt.com/book-a-call?hsLang=en) - Services - [Marketing Strategy](https://www.summatt.com/marketing-strategy?hsLang=en) - [Go-to-Market](https://www.summatt.com/go-to-market?hsLang=en) - [Customer Experience](https://www.summatt.com/customer-experience?hsLang=en) - [Interim Marketing Leadership](https://www.summatt.com/interim-marketing-leadership?hsLang=en) - [Marketing Diagnostics](https://www.summatt.com/marketing-diagnostics?hsLang=en) - [Team & Capability](https://www.summatt.com/team-and-capability?hsLang=en) - [Case Studies](https://www.summatt.com/case-studies?hsLang=en) - [About](https://www.summatt.com/about) - [FAQ](https://www.summatt.com/faq?hsLang=en) [Book a call](https://www.summatt.com/book-a-call?hsLang=en) Fractional CMO · Strategy · Go-to-Market · Customer Experience # Twenty years of marketing leadership, now available by the day. I'm Stu Matthewman. I've been the senior marketer in the room at an ASX-listed technology company and at a listed healthcare group. Summatt is that experience, available to businesses that need it without the overhead of a full-time hire. [Book a call →](https://www.summatt.com/book-a-call?hsLang=en) ![Stuart Matthewman, founder of Summatt](https://www.summatt.com/hubfs/stuart-matthewman-portrait-v2.jpg) /01 ## Most marketing advice is generic because most marketers have never had to own the P&L. I have. As CMO and Head of Marketing I carried the budget, the board reporting, and the consequences when something didn't work. That's the perspective behind every engagement — not theory, decisions I've had to defend in the room. 20 yearsIn senior marketing roles, in-house $20–100MTypical client revenue range BothSales and marketing have reported to me /02 ## How I got here Twenty years in senior marketing roles, most of it in-house rather than in an agency. That distinction matters more than it sounds: in-house you live with your own recommendations. You're still there six months later when the campaign underdelivers, still in the leadership meeting explaining the number, still managing the team who have to execute the thing you argued for. Along the way sales reported to me as well as marketing, which changed how I think about nearly everything. Most marketing problems in a mid-sized business turn out to be commercial problems wearing a marketing costume — a disagreement about what a lead is, a handoff nobody defined, a metric two teams read differently. Summatt exists because plenty of businesses need that seniority for a quarter rather than forever. They've got a marketing function and no strategist above it, and hiring one permanently is either premature or unaffordable. Twenty years, available by the day. What it taught me Most marketing problems are commercial problems in a marketing costume. /03 ## How I work ### Direct I'll tell you what I actually think, including when something isn't working. Nicely, but clearly. You're not paying me to agree with you. ### Evidence-based Opinions defer to data. When the data's thin, I say so instead of pretending otherwise — and I'll tell you what it would take to know. ### Built to hand over The goal of every engagement is that you don't need me indefinitely. I document the reasoning, not just the recommendation, so it survives me leaving. /04 ## What I believe 01 Growth comes mostly from people who barely know you, not from deepening loyalty with the ones who already buy. 02 The job is to be remembered when the need arrives, and easy to find when they go looking. Everything else serves those two. 03 A rebrand is almost never the answer to a growth problem, though it's frequently the proposal. 04 Strategy that your existing team can't execute on Monday isn't strategy. It's a document. 05 Marketing and sales disagreeing about leads is nearly always a definitions problem, not a performance one. 06 Saying what you'd stop doing is more useful, and much harder, than saying what you'd add. /05 ## Outside the day job I founded Sidetember, a charity that raised more than $250,000 before I handed it to Royal Rehab in 2021. Running it taught me more about marketing on no budget than any campaign with one ever did. These days I'm president of a triathlon club in Sydney, which is mostly a lesson in volunteer management and managing expectations — skills that transfer more directly to consulting than you'd think. Based in Sydney, Australia. Working with clients across technology, healthcare, transport and logistics, government, telco and not-for-profit. Get in touch ## Tell me what's going on. A short conversation will tell you whether there's anything here worth paying for. I read these myself and reply within a day — and if I'm not the right person, I'll say so and usually point you at who is. Your details go into my CRM so I can reply, and nowhere else. I don't sell data or add people to lists they didn't ask for. The [privacy policy](https://www.summatt.com/privacy-policy?hsLang=en) has the detail. - Services - [Case Studies](https://www.summatt.com/case-studies?hsLang=en) - [About](https://www.summatt.com/about) - [FAQ](https://www.summatt.com/faq?hsLang=en) [Privacy Policy](https://www.summatt.com/privacy-policy?hsLang=en) · [Terms of Engagement](https://www.summatt.com/terms-of-engagement?hsLang=en) · © 2026. 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